Black
Grey
White
Navy
Army 01
Bundles and Shopify Functions
Bundle offers where customers build their own set. A cart transform merges it into one cart line, and the discount follows.
Experts in
outofthebox. outofthebox.
Condense builds Shopify Plus solutions and custom AI for ambitious brands with complex needs.
Systems map
Out of the box, in practice
Eight examples of what gets built on top of Shopify when the standard is not enough.
02
Checkout extensions
Payments sorted, renamed and shown per market, delivery choices, upsells, trust and FAQ right in checkout. Built as extensions and Functions, so it holds up through Shopify updates.
03
Custom apps
Tools built for operations: products and bundles created in bulk, campaign prices per market, cancellations in one place and monitoring of fake web shops.
04
Metafields and metaobjects
A data structure so products, guides and content are managed without code. AI fills in, a person approves.
05
Speed that holds up
Apps and scripts reviewed, images at fixed sizes and a check before every release, so the store does not slow down over time.
06
AI product imagery
Condense makes product images from supplier or store photos and a fact card per product: packshots, studio, lifestyle and UGC with a fixed cast of fictional models. Everything is checked before it reaches the store.
07
Markets and translations
One product text, adapted to each market in your own tone of voice. Not translated word for word, but written for the customer in that country.
08
Feeds and channels
Product data mapped to what each channel requires: Google Shopping, Meta, Shopify metafields and AI search. Generated, formatted and kept up to date.
Selected work
Teeshoppen
One of Denmark’s largest apparel brands on Shopify Plus. Over three years as their development partner, from a headless storefront to a custom checkout app and one dashboard for everything.
Read the case →
01Fit and colourVariants in one click
02Bundle dealsVolume pricing in the cart
03Build your setCustom bundles
Hej Holger
Kitchen and home goods with thousands of products and low prices. A setup where the data does the work and the team runs the store themselves.
Read the case →
Smelt
Smelt sells sauna tents in five countries. It is Condense’s own store, and every week it shows what actually matters.
Read the case →
Piccolo
Carefully selected kids’ shoes from Copenhagen. A webshop and a physical store on Gl. Kongevej that work together.
Visit the store ↗
01Fit and colourVariants in one click
02Bundle dealsVolume pricing in the cart
03Build your setCustom bundles
01Fit and colourVariants in one click
02Bundle dealsVolume pricing in the cart
03Build your setCustom bundles
Under the surface
What the customer sees. What the business needs.
The storefront is the tip of the iceberg. Underneath is everything that keeps the business running, whether the store is built on a Shopify theme or headless.
01 Storefront Shopify theme or headless
02 Integrations ERP, stock and shipping
03 Markets Prices and language per country
04 Checkout Extensions and Functions
05 Custom apps Tools for operations
06 Analytics Events and consent
07 Internal dashboard One place for operations
Who you talk to
I work with a small number of clients at a time. You have one point of contact from the first conversation to launch, and I am the one who builds the solution.
Tobias W Sørensen · Condense
01
Map it
The store, the operations and the numbers come first. Then it is clear what makes a difference and what can wait.
02
Build what counts
Few things, done properly. Shopify native where possible, custom code where it makes a difference.
03
Measure and adjust
After launch, speed, conversion and operations are followed closely. What works gets built on.