Custom AI
AI that lives in operations. Not in a slide deck.
Small, targeted AI solutions on your own data. Embedded in Shopify and the systems you already use, and measured on what they move in the business.
Use cases
Five places where AI pays off in e-commerce
- 01
Product enrichment at scale
Titles, descriptions, attributes and translations in your tone. Thousands of variants, approved by a human.
- 02
Semantic search and recommendations
Search that understands intent, not just keywords. Recommendations that use your catalogue and your data.
- 03
Customer-service agent with access
An agent that can look up orders, deliveries and policies, and knows when to hand over.
- 04
Internal copilots
Tools for buying, merchandising and support that answer questions about your data instead of sending people into spreadsheets.
- 05
Automated content flows
Campaign copy, collection descriptions and emails produced in your system, with your rules.
Principles
Three rules that are not up for negotiation
- 01
Your data, your rules
The solutions run on your data and within your boundaries for security and personal data.
- 02
A human in the loop where it counts
AI proposes, people approve where mistakes are costly. The rest is automated.
- 03
Measured on the business
Measured on time saved, orders lifted and errors avoided. Not on how impressive the demo is.
A pilot before a platform
First one well-defined task, then a working pilot within a few weeks, and the effect is measured before anything scales. The technology follows the task: Claude and other models, the Shopify Admin API, vector search and the systems you already have.